Naming Conventions
There are many different kind of poop scoopers in the market. My goal was to create a concept scoop that is more user friendly and good looking. The first task was to come up with a unique name.
Market
I conducted an audience research through the creation of personas with a positive, negative, and neutral aspect. The positive owner has pets and is conscious of their droppings. The negative persona has a busy life and no time for a pet. Neutral is a child who is learning to care for their fur friend by understanding the responsibility in ownership.
Competitors
There are existing brands and businesses in the market who offer similar needs. Companies such as “Doody Calls” or scoops found in shops like Petsmart or Petco offer these goods with ease of access. It was my job to learn how they look, what their brand is, and the popular colors used in the industry.