Gutierrez Landscape

Branding

Starting From Scratch

The landscape market has been saturated with businesses who use trees as

the main element in their branding. They have similar earth tone color pallets making it difficult to stand out from competition.

Company Wearables

When I began the ideation process there was a lot of brainstorming and different layout choices. Looking at existing brands in the market I created something that is classy and readable.

The name of the business needed to be bold and legible, while the organic element of their work was still represented. I created a brand mark fulfilling those needs while appearing different from its competitors.

Branding On the Go

Gutierrez Landscape is one of many examples in my portfolio that have real world applications. They have personality while still being professional.

Outdoor Advertising

Environmental designs are key in gaining the attention of consumers. From vinyl wraps on vehicles to exterior signage, they need to stand out.

Solution

As a personal excersize I wanted to stretch my design skills by challenging myself to go beyond the typical solution for the landscape sector. When I began there was a lot of brainstorming and different layout choices. Looking at existing pieces in the market I created something that is classy and readable. The name of the business needed to be bold and legible, while the organic element of their work was still represented.

Creating logos for people and businesses are one of the design disciplines I trully enjoy. I love figuring out what needs to be represented within the type, color, and layout for each piece.